So, you’re on the hunt for an all-in-one sales and marketing system. You’ve most likely bounced between a lots tabs comparing tools like ClickFunnels, Kajabi, Kartra, Systeme.io– you name it. And then … bam! You stumble across What Is The Purpose of GoHighLevel.
Now, perhaps you’re questioning, “Is GoHighLevel truly the solution I’ve been searching for, or simply one more hyped-up jack-of-all-trades platform that underdelivers?” Excellent concern. Because when it pertains to running a digital agency or selling solutions online, the incorrect device can squander both your time and your sanity.
Let’s damage this down– genuine talk, no fluff. By the end of this, you’ll know whether GoHighLevel (or GHL, if you like to keep it short) is the best move for you.
What Is GoHighLevel?
Imagine this: you ditch your email marketing tool, your CRM software application, your landing page builder, your visit scheduler, your funnel builder, and your program system– done in one day.
That’s kind of what GoHighLevel guarantees.
It’s designed for digital companies, marketing experts, and SaaS resellers who are tired of juggling ten different devices to get one job done. From CRM and email marketing to automation, internet sites, SMS, social scheduling, and also course creation– GoHighLevel wishes to be your one-stop marketing maker.
But right here’s the spin: it’s really constructed with firms in mind. If you’re a solo material designer or influencer, you may feel like a guest at an event indicated for another person. Extra on that particular later.
First Impressions: Confusing or Capable?
You recognize exactly how some systems simply really feel user-friendly the minute you visit? Yeah … GoHighLevel isn’t quite that.
At first glance, the user interface seems a bit all over the place. There are setups in 3 various areas– why? It’s like searching for your car keys in someone else’s residence. You’ll eventually figure it out, however not without a little irritation.
But once you get past that weird UX design, things start to click. The dashboard gives you efficiency statistics, lead resources, conversion rates, task projects, KPIs– all arranged in adjustable dashboards. You can even create separate views for every customer, which is chef’s kiss if you’re taking care of several businesses.
It’s not best. But if you like control panels that offer you immediate company understanding, GHL provides.
Unlimited Funnels?
Let’s be genuine. If you’ve utilized ClickFunnels, you recognize how quickly their web page restricts slip up on you. But with GoHighLevel? You get unrestricted funnels, unrestricted web pages, endless products– ideal out of eviction at simply $97/month. That alone could save you hundreds.
And building funnels? Pretty easy. There are 1,000+ templates prepared to go, or you can roll up your sleeves and build from the ground up with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, but also for the majority of agencies? Completely strong.
Plus, there’s a killer feature called Snapshots. Think of it like cloning your best-performing funnel– including automation and setups– and reusing it for one more customer. You’ll save hours. Perhaps even days.
Oh, and if you’re migrating from ClickFunnels, there’s a direct import device. No rebuilds needed.
Web Page Builder That Gets the Work Done
Let’s chat web sites. The GHL builder isn’t attempting to win design awards. But for practical, lead-focused websites? It works.
You can personalize templates, make use of global sections for regular branding, and established conversion-ready pages quicker than you would certainly expect. Intend to add your agency’s brand name kit? The Brand Boards area lets you do just that– font styles, shades, logo designs– ball of wax.
It’s not as advanced as Elementor (you won’t locate parallax scrolling or motion impacts here), yet the integration with GHL’s automations provides it a strong side. Every little thing connects– kinds, calendars, e-mails, CRM– so your visitors never fall through the splits.
Email Marketing: Powerful, Yet … Complicated
Okay, here’s where things get a little tricky.
GHL’s email marketing is surprisingly effective. You can develop series, set up triggers, support leads, send abandoned cart e-mails, run split examinations– the entire automation playbook. You also obtain analytics to see what’s functioning and what’s not.
But here’s the kicker: deliverability can be hit or miss.
GHL depends on Mailgun for email delivery (unless you change to their internal LC Email solution), and numerous customers report decrease in open prices compared to even more polished platforms like ConvertKit or ActiveCampaign. It’s something you absolutely want to evaluate before migrating your whole list.
And the expense? Emailing 30,000 get in touches with at $0.01 per e-mail builds up fast. You might blow past $300/month just on e-mail alone. That’s more than their $297 “Unlimited” plan. Yikes.
Likewise, despite the hype regarding thousands of e-mail templates, you’ll most likely just see a handful unless you’re in Agency Mode or the top-tier reseller plan. If you’re anticipating a vivid email template collection? Prepare to be underwhelmed.
Workflow Automation That’s Actually Valuable
This is where GHL begins to beam once again.
You can develop quite sophisticated automations without requiring a technology level. Assume: if somebody fills out a type, send them a text, appoint a job to your VA, and move the introduce a pipeline– all instantly.
And we’re not simply chatting e-mail right here. GHL incorporates text, voicemail declines, Facebook Messenger, and even call into your workflows. It’s like a digital Pocket knife for lead nurturing.
Want to section based on behavior? Done. Trigger actions by day, tags, or type submissions? Easy. Set up abandoned cart messages? Absolutely.
If you’re tired of patching with each other automations across 5 systems, this will feel like a breath of fresh air.
The CRM Is Seriously Underrated What Is The Purpose of GoHighLevel
If you’re used to CRMs that feel clunky or extremely “business,” GoHighLevel’s CRM will certainly shock you.
It’s designed with companies in mind, so it concentrates on leads, pipelines, and conversions– not lasting client assistance (like HubSpot does).
You can track conversations, appoint jobs, relocation leads through personalized pipelines, drop voicemails, send SMS messages– all from one view. And also, the Social Planner aids you routine and handle posts across systems like Facebook, Instagram, and LinkedIn.
You can likewise produce visit calendars, installed them on your website, and incorporate them straight right into workflows. A lead publications a phone call? Boom– automated verification e-mail, tip message, task designated to your sales rep.
It’s all connected.
Where GoHighLevel Falls Short?
Let’s not sugarcoat things.
GoHighLevel isn’t best, and it’s except every person.
If you’re a solo designer aiming to construct courses or a subscription site, GHL may feel a little clunky. You will not get the sleek course builder that systems like Kajabi, Teachable, or Podia deal. There’s no expensive pupil control panel. No community devices built in.
It’s a “good enough” program feature. Not wonderful. Not bad. Just … useful.
Also, the UI still feels like it’s playing catch-up with the competitors. Settings are spread. Some features are buried. And truthfully, the platform still seems like it was built by developers– not developers.
Who’s GoHighLevel Actually For?
Below’s the offer: GoHighLevel was developed for you if you run a digital agency or you’re reselling SaaS to other services.
Why? Because:
- You can take care of multiple clients under one account.
- You obtain endless funnels, products, and websites.
- You can clone entire arrangements utilizing Snapshots.
- You can resell GoHighLevel as your own well-known software (via their SaaS Mode).
So if you’re servicing B2B customers, running paid advertisements, offering services, or building lead-gen systems for others– this system makes a great deal of feeling.
But if you’re simply attempting to release a single online training course or develop a rather landing page for your blog? You’re most likely better off with something easier and more design-focused.
Let’s Talk Price
GoHighLevel has 3 core pricing plans:
- $97/month: Fundamental features, one account What Is The Purpose of GoHighLevel
- $297/month: Unlimited accounts and features
- $497/month: SaaS Reseller Setting (white-labeling, advanced assistance, etc).
Contrasted to piling ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is a ridiculous bargain. You could be conserving $300–$700/month without giving up key features.
Verdict
If you’re running a digital firm and desire a single platform that can handle CRM, email, SMS, sites, funnels, and automation– GoHighLevel is an overall game-changer. Serious.
Is it harsh around the sides? Certain. However the time and money you conserve by dropping 5 other tools greater than offsets the quirks.
Feel in one’s bones what you’re getting into. If you require first-rate design or niche-specific tools like a durable training course system or community builder, GoHighLevel may leave you desiring a lot more.
However if your concern is performance, adaptability, and scale?
Then yep, GoHighLevel’s worth your time. Just perhaps give yourself a weekend break to identify the dashboard.