So, you’re on the hunt for an all-in-one sales and marketing system. You’ve most likely jumped in between a loads tabs comparing devices like ClickFunnels, Kajabi, Kartra, Systeme.io– you call it. And afterwards … bam! You come across GoHighLevel UTM Parameters.
Now, maybe you’re asking yourself, “Is GoHighLevel really the option I’ve been looking for, or simply an additional hyped-up jack-of-all-trades system that underdelivers?” Great inquiry. Because when it concerns running a digital firm or offering services online, the incorrect tool can throw away both your time and your sanity.
Let’s break this down– genuine talk, no fluff. By the end of this, you’ll understand whether GoHighLevel (or GHL, if you like to maintain it short) is the ideal move for you.
What Is GoHighLevel?
Picture this: you ditch your e-mail marketing tool, your CRM software application, your landing page builder, your consultation scheduler, your funnel builder, and your program platform– all in one day.
That’s kind of what GoHighLevel assures.
It’s designed for digital agencies, marketing professionals, and SaaS resellers who are tired of managing 10 different devices to obtain one task done. From CRM and e-mail marketing to automation, websites, SMS, social organizing, and even training course creation– GoHighLevel wishes to be your one-stop marketing equipment.
However here’s the twist: it’s truly developed with agencies in mind. If you’re a solo content designer or influencer, you may seem like a visitor at a party meant for another person. Extra on that later on.
First Impressions: Confusing or Qualified?
You know exactly how some systems simply really feel instinctive the moment you log in? Yeah … GoHighLevel isn’t quite that.
In the beginning glimpse, the interface appears a bit all over the place. There are settings in three various areas– why? It resembles looking for your vehicle keys in another person’s house. You’ll eventually figure it out, yet not without a little disappointment.
Once you get past that odd UX design, points begin to click. The control panel gives you efficiency stats, lead resources, conversion rates, job assignments, KPIs– all arranged in adjustable control panels. You can even develop different views for each client, which is cook’s kiss if you’re handling multiple services.
It’s not best. However if you like control panels that provide you instant service insight, GHL provides.
Unrestricted Funnels?
Let’s be genuine. If you have actually made use of ClickFunnels, you understand exactly how swiftly their page restricts sneak up on you. Yet with GoHighLevel? You obtain unlimited funnels, endless pages, unrestricted items– right out of eviction at just $97/month. That alone can save you hundreds.
And building funnels? Pretty basic. There are 1,000+ templates all set to go, or you can roll up your sleeves and develop from square one with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, but for many companies? Entirely solid.
Plus, there’s an awesome feature called Snapshots. Think about it like duplicating your best-performing funnel– consisting of automation and setups– and reusing it for another client. You’ll save hours. Perhaps even days.
Oh, and if you’re migrating from ClickFunnels, there’s a direct import tool. No rebuilds required.
Web Page Builder That Gets the Job Done
Let’s chat web sites. The GHL builder isn’t trying to win style honors. But also for useful, lead-focused internet sites? It functions.
You can tailor templates, make use of international sections for constant branding, and set up conversion-ready pages much faster than you would certainly expect. Want to include your firm’s brand kit? The Brand Boards area allows you do just that– font styles, colors, logo designs– ball of wax.
It’s not as progressed as Elementor (you won’t discover parallax scrolling or activity effects here), however the integration with GHL’s automations gives it a strong side. Everything attaches– forms, calendars, emails, CRM– so your site visitors never ever fall through the fractures.
Email Marketing: Powerful, However … Complicated
Okay, here’s where points obtain a little dicey.
GHL’s e-mail marketing is surprisingly powerful. You can develop series, established triggers, support leads, send abandoned cart emails, run split tests– the entire automation playbook. You even get analytics to see what’s functioning and what’s not.
However here’s the twist: deliverability can be hit or miss.
GHL relies upon Mailgun for email shipment (unless you switch over to their in-house LC Email solution), and several customers report decrease in open rates contrasted to more polished systems like ConvertKit or ActiveCampaign. It’s something you most definitely want to check before migrating your entire list.
And the price? Emailing 30,000 calls at $0.01 per e-mail accumulates quickly. You could blow past $300/month simply on e-mail alone. That’s more than their $297 “Endless” plan. Yikes.
Likewise, despite the buzz concerning thousands of e-mail templates, you’ll possibly only see a handful unless you remain in Agency Setting or the top-tier reseller plan. If you’re expecting a vivid e-mail template library? Prepare to be underwhelmed.
Workflow Automation That’s Really Useful
This is where GHL starts to radiate once again.
You can develop pretty sophisticated automations without requiring a technology level. Assume: if someone fills out a type, send them a text, assign a job to your VA, and relocate the lead into a pipeline– all instantly.
And we’re not simply speaking email here. GHL integrates SMS, voicemail declines, Facebook Carrier, and also telephone call into your workflows. It resembles a digital Pocket knife for lead nurturing.
Want to sector based on habits? Done. Trigger actions by date, tags, or kind submissions? Easy. Set up abandoned cart messages? Absolutely.
If you’re tired of patching together automations across 5 systems, this will feel like a breath of fresh air.
The CRM Is Seriously Underrated GoHighLevel UTM Parameters
If you’re used to CRMs that really feel confusing or extremely “corporate,” GoHighLevel’s CRM will certainly amaze you.
It’s developed with agencies in mind, so it focuses on leads, pipelines, and conversions– not lasting client support (like HubSpot does).
You can track conversations, appoint tasks, relocation leads via customized pipelines, drop voicemails, send out SMS messages– all from one view. Plus, the Social Coordinator aids you schedule and manage messages across systems like Facebook, Instagram, and LinkedIn.
You can also develop appointment schedules, installed them on your website, and incorporate them straight right into workflows. A lead publications a call? Boom– automated confirmation email, pointer text, job assigned to your sales rep.
It’s all attached.
Where GoHighLevel Falls Short?
Let’s not sugarcoat points.
GoHighLevel isn’t best, and it’s except everyone.
If you’re a solo developer seeking to build programs or a subscription site, GHL may feel a little clunky. You won’t obtain the refined training course builder that platforms like Kajabi, Teachable, or Podia deal. There’s no expensive student dashboard. No community tools built in.
It’s a “adequate” program feature. Not excellent. Okay. Simply … functional.
Additionally, the UI still seems like it’s playing catch-up with the competition. Settings are spread. Some features are buried. And truthfully, the platform still feels like it was constructed by developers– not designers.
Who’s GoHighLevel Actually For?
Here’s the offer: GoHighLevel was constructed for you if you run a digital firm or you’re re-selling SaaS to various other companies.
Why? Due to the fact that:
- You can take care of numerous clients under one account.
- You obtain endless funnels, products, and sites.
- You can clone entire setups using Snapshots.
- You can market GoHighLevel as your own branded software application (with their SaaS Mode).
So if you’re servicing B2B clients, running paid ads, marketing services, or structure lead-gen systems for others– this system makes a great deal of sense.
However if you’re just trying to introduce a solitary online training course or build a rather landing page for your blog site? You’re probably better off with something less complex and extra design-focused.
Let’s Talk Cost
GoHighLevel has 3 core pricing plans:
- $97/month: Basic features, one account GoHighLevel UTM Parameters
- $297/month: Unlimited accounts and features
- $497/month: SaaS Reseller Setting (white-labeling, sophisticated assistance, and so on).
Contrasted to piling ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is a ridiculous deal. You could be saving $300–$700/month without sacrificing vital features.
Conclusion
If you’re running a digital firm and desire a solitary system that can take care of CRM, email, SMS, web sites, funnels, and automation– GoHighLevel is a total game-changer. Seriously.
Is it rough around the edges? Sure. However the time and cash you save by ditching 5 various other devices greater than offsets the quirks.
Just know what you’re entering into. If you require world-class style or niche-specific tools like a durable program platform or community builder, GoHighLevel could leave you desiring much more.
But if your top priority is performance, flexibility, and scale?
After that yep, GoHighLevel’s worth your time. Simply possibly provide on your own a weekend to identify the control panel.