So, you’re on the hunt for an all-in-one sales and marketing platform. You’ve most likely jumped between a dozen tabs comparing tools like ClickFunnels, Kajabi, Kartra, Systeme.io– you call it. And after that … bam! You come across GoHighLevel SMTP.
Currently, possibly you’re asking yourself, “Is GoHighLevel really the option I’ve been looking for, or simply an additional hyped-up jack-of-all-trades system that underdelivers?” Excellent inquiry. Since when it concerns running a digital agency or marketing services online, the incorrect device can waste both your time and your sanity.
Let’s damage this down– real talk, no fluff. By the end of this, you’ll understand whether GoHighLevel (or GHL, if you such as to maintain it short) is the ideal move for you.
What Is GoHighLevel?
Envision this: you ditch your email marketing tool, your CRM software application, your landing page builder, your consultation scheduler, your funnel builder, and your program system– done in eventually.
That’s sort of what GoHighLevel guarantees.
It’s designed for digital firms, marketers, and SaaS resellers who are tired of managing ten various tools to get one task done. From CRM and email marketing to automation, sites, SMS, social organizing, and even course development– GoHighLevel wishes to be your one-stop marketing equipment.
But here’s the spin: it’s actually developed with agencies in mind. If you’re a solo web content developer or influencer, you may feel like a visitor at a celebration implied for another person. More on that later on.
First Impressions: Cumbersome or Qualified?
You understand just how some platforms simply really feel instinctive the moment you visit? Yeah … GoHighLevel isn’t quite that.
At first glance, the interface seems a little bit all over the place. There are settings in 3 various locations– why? It resembles searching for your vehicle keys in someone else’s house. You’ll at some point figure it out, yet not without a little disappointment.
Once you get past that odd UX design, points start to click. The control panel provides you efficiency stats, lead resources, conversion prices, job assignments, KPIs– all arranged in customizable dashboards. You can also create different views for each client, which is cook’s kiss if you’re taking care of numerous businesses.
It’s not perfect. However if you like dashboards that give you immediate company understanding, GHL provides.
Unlimited Funnels?
Let’s be actual. If you have actually made use of ClickFunnels, you recognize exactly how rapidly their page limits slip up on you. However with GoHighLevel? You obtain unlimited funnels, limitless web pages, unrestricted items– ideal out of eviction at simply $97/month. That alone might conserve you hundreds.
And building funnels? Pretty straightforward. There are 1,000+ templates prepared to go, or you can roll up your sleeves and build from square one with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, however, for the majority of agencies? Totally strong.
And also, there’s an awesome feature called Snapshots. Consider it like duplicating your best-performing funnel– consisting of automation and setups– and recycling it for another client. You’ll conserve hours. Maybe even days.
Oh, and if you’re moving from ClickFunnels, there’s a straight import device. No rebuilds required.
Page Builder That Gets the Work Done
Let’s chat sites. The GHL builder isn’t attempting to win style honors. But for practical, lead-focused web sites? It works.
You can tailor templates, use global areas for consistent branding, and established conversion-ready pages much faster than you would certainly expect. Intend to add your company’s brand kit? The Brand name Boards area allows you do simply that– typefaces, colors, logos– the whole shebang.
It’s not as progressed as Elementor (you will not locate parallax scrolling or motion results here), yet the integration with GHL’s automations provides it a solid edge. Whatever attaches– forms, calendars, emails, CRM– so your visitors never ever fail the fractures.
Email Marketing: Powerful, However … Complicated
Okay, right here’s where points get a little tricky.
GHL’s email marketing is surprisingly effective. You can create series, set up triggers, support leads, send abandoned cart e-mails, run split tests– the whole automation playbook. You even obtain analytics to see what’s functioning and what’s not.
However below’s the twist: deliverability can be hit or miss.
GHL depends on Mailgun for e-mail delivery (unless you switch to their internal LC Email solution), and lots of users report decrease in open rates contrasted to even more refined platforms like ConvertKit or ActiveCampaign. It’s something you absolutely want to examine before migrating your entire list.
And the cost? Emailing 30,000 calls at $0.01 per email accumulates quick. You could blow previous $300/month simply on email alone. That’s more than their $297 “Unlimited” plan. Yikes.
Likewise, regardless of the hype about numerous e-mail templates, you’ll possibly just see a handful unless you remain in Company Setting or the top-tier reseller plan. If you’re expecting a vibrant email template library? Prepare to be underwhelmed.
Workflow Automation That’s Really Valuable
This is where GHL begins to radiate once again.
You can develop quite sophisticated automations without requiring a technology level. Think: if someone fills in a kind, send them a text, appoint a job to your VA, and move the introduce a pipeline– all instantly.
And we’re not simply talking email here. GHL incorporates SMS, voicemail decreases, Facebook Carrier, and even call into your workflows. It resembles a digital Swiss Army knife for lead nurturing.
Intend to section based on behavior? Done. Trigger activities by date, tags, or kind entries? Easy. Establish abandoned cart messages? Definitely.
If you’re tired of patching together automations throughout five platforms, this will certainly feel like a breath of fresh air.
The CRM Is Seriously Underrated GoHighLevel SMTP
If you’re utilized to CRMs that feel confusing or overly “company,” GoHighLevel’s CRM will certainly stun you.
It’s made with companies in mind, so it concentrates on leads, pipelines, and conversions– not lasting client support (like HubSpot does).
You can track discussions, assign jobs, relocation leads through custom-made pipelines, decline voicemails, send SMS messages– all from one view. And also, the Social Planner assists you timetable and handle posts across systems like Facebook, Instagram, and LinkedIn.
You can also develop consultation schedules, installed them on your website, and integrate them straight into workflows. A lead books a call? Boom– automated confirmation email, tip text, task assigned to your sales rep.
It’s all linked.
Where GoHighLevel Falls Short?
Let’s not sugarcoat things.
GoHighLevel isn’t best, and it’s except everybody.
If you’re a solo developer looking to develop training courses or a subscription website, GHL could feel a little confusing. You won’t obtain the polished program builder that systems like Kajabi, Teachable, or Podia deal. There’s no fancy pupil dashboard. No community tools constructed in.
It’s a “adequate” program feature. Not fantastic. Okay. Simply … useful.
Also, the UI still feels like it’s playing catch-up with the competitors. Settings are scattered. Some features are buried. And truthfully, the system still seems like it was built by developers– not developers.
Who’s GoHighLevel Actually For?
Here’s the offer: GoHighLevel was constructed for you if you run a digital firm or you’re marketing SaaS to other organizations.
Why? Since:
- You can handle several customers under one account.
- You get limitless funnels, products, and sites.
- You can clone entire setups utilizing Snapshots.
- You can re-sell GoHighLevel as your very own top quality software (via their SaaS Mode).
So if you’re servicing B2B clients, running paid ads, offering services, or building lead-gen systems for others– this platform makes a great deal of sense.
However if you’re just attempting to introduce a solitary online program or build a pretty landing page for your blog? You’re most likely much better off with something less complex and a lot more design-focused.
Let’s Talk Price
GoHighLevel has 3 core pricing plans:
- $97/month: Fundamental features, one account GoHighLevel SMTP
- $297/month: Unlimited accounts and features
- $497/month: SaaS Reseller Setting (white-labeling, advanced assistance, and so on).
Compared to piling ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is a crazy bargain. You could be conserving $300–$700/month without compromising vital features.
Verdict
If you’re running a digital company and desire a solitary platform that can handle CRM, email, SMS, web sites, funnels, and automation– GoHighLevel is a complete game-changer. Seriously.
Is it rough around the edges? Sure. But the time and money you conserve by ditching 5 various other devices more than offsets the quirks.
Just know what you’re getting into. If you need world-class style or niche-specific devices like a robust training course system or community builder, GoHighLevel may leave you wanting a lot more.
But if your priority is capability, flexibility, and scale?
After that yeah, GoHighLevel’s worth your time. Simply maybe provide yourself a weekend to determine the dashboard.