So, you get on the hunt for an all-in-one sales and marketing platform. You’ve possibly jumped in between a dozen tabs contrasting devices like ClickFunnels, Kajabi, Kartra, Systeme.io– you name it. And then … bam! You stumble across GoHighLevel Point-of-Sale.
Now, perhaps you’re wondering, “Is GoHighLevel actually the service I’ve been searching for, or simply another hyped-up jack-of-all-trades system that underdelivers?” Good inquiry. Since when it concerns running a digital agency or selling solutions online, the incorrect tool can waste both your time and your sanity.
Let’s damage this down– genuine talk, no fluff. By the end of this, you’ll recognize whether GoHighLevel (or GHL, if you like to maintain it short) is the ideal move for you.
What Is GoHighLevel?
Visualize this: you ditch your e-mail marketing tool, your CRM software program, your landing page builder, your visit scheduler, your funnel builder, and your course system– all in one day.
That’s sort of what GoHighLevel promises.
It’s designed for digital agencies, marketers, and SaaS resellers who are tired of juggling 10 various devices to obtain one task done. From CRM and email marketing to automation, sites, SMS, social scheduling, and also training course production– GoHighLevel wants to be your one-stop marketing device.
But here’s the spin: it’s actually constructed with firms in mind. If you’re a solo content creator or influencer, you may feel like a visitor at a celebration indicated for someone else. A lot more on that later on.
First Impressions: Cumbersome or Capable?
You know exactly how some platforms simply really feel user-friendly the minute you visit? Yeah … GoHighLevel isn’t rather that.
At first look, the user interface seems a bit everywhere. There are settings in three different locations– why? It resembles trying to find your auto type in someone else’s home. You’ll at some point figure it out, however not without a little irritation.
Once you get past that weird UX layout, points begin to click. The control panel offers you performance stats, lead sources, conversion prices, job projects, KPIs– all organized in customizable dashboards. You can even create separate views for each client, which is chef’s kiss if you’re managing numerous companies.
It’s not best. However if you like control panels that provide you instant service understanding, GHL delivers.
Unlimited Funnels?
Let’s be real. If you have actually made use of ClickFunnels, you know just how promptly their web page restricts creep up on you. Yet with GoHighLevel? You obtain unrestricted funnels, unrestricted pages, unlimited items– best out of eviction at just $97/month. That alone could save you hundreds.
And building funnels? Pretty simple. There are 1,000+ templates all set to go, or you can roll up your sleeves and construct from scratch with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, but for a lot of firms? Entirely solid.
Plus, there’s an awesome feature called Snapshots. Think of it like cloning your best-performing funnel– consisting of automation and settings– and reusing it for another client. You’ll save hours. Perhaps even days.
Oh, and if you’re migrating from ClickFunnels, there’s a direct import device. No rebuilds required.
Web Page Builder That Obtains the Job Done
Let’s talk internet sites. The GHL builder isn’t trying to win layout awards. However, for functional, lead-focused websites? It works.
You can customize templates, utilize global sections for consistent branding, and set up conversion-ready pages faster than you ‘d expect. Want to add your agency’s brand kit? The Brand Boards area lets you do just that– fonts, colors, logo designs– ball of wax.
It’s not as advanced as Elementor (you will not find parallax scrolling or motion effects here), but the integration with GHL’s automations gives it a solid side. Whatever attaches– kinds, schedules, e-mails, CRM– so your visitors never fall through the splits.
Email Marketing: Powerful, But … Complicated
Okay, below’s where things obtain a little dicey.
GHL’s e-mail marketing is surprisingly powerful. You can produce sequences, established triggers, support leads, send out abandoned cart emails, run split examinations– the whole automation playbook. You even get analytics to see what’s working and what’s not.
Yet below’s the twist: deliverability can be hit-or-miss.
GHL relies on Mailgun for e-mail shipment (unless you switch to their in-house LC Email service), and several individuals report decrease in open rates compared to even more polished platforms like ConvertKit or ActiveCampaign. It’s something you definitely wish to evaluate before migrating your whole list.
And the expense? Emailing 30,000 calls at $0.01 per email builds up fast. You could blow past $300/month simply on email alone. That’s more than their $297 “Unlimited” plan. Yikes.
Additionally, regardless of the hype regarding numerous e-mail templates, you’ll possibly just see a handful unless you’re in Company Mode or the top-tier reseller plan. If you’re expecting a dynamic e-mail template collection? Prepare to be underwhelmed.
Workflow Automation That’s Actually Valuable
This is where GHL begins to shine once again.
You can create quite sophisticated automations without needing a technology level. Believe: if somebody submits a type, send them a message, designate a job to your VA, and move the lead into a pipeline– all automatically.
And we’re not just speaking e-mail below. GHL incorporates text, voicemail drops, Facebook Messenger, and also call into your workflows. It resembles a digital Pocket knife for lead nurturing.
Intend to section based on behavior? Done. Trigger actions by date, tags, or form entries? Easy. Set up abandoned cart messages? Definitely.
If you’re tired of patching together automations across five systems, this will certainly feel like a breath of fresh air.
The CRM Is Seriously Underrated GoHighLevel Point-of-Sale
If you’re used to CRMs that really feel cumbersome or extremely “company,” GoHighLevel’s CRM will stun you.
It’s created with firms in mind, so it focuses on leads, pipelines, and conversions– not long-term client support (like HubSpot does).
You can track conversations, appoint jobs, relocation leads with personalized pipelines, decline voicemails, send SMS messages– all from one sight. And also, the Social Coordinator assists you schedule and manage articles across systems like Facebook, Instagram, and LinkedIn.
You can additionally create consultation schedules, installed them on your site, and integrate them straight into workflows. A lead publications a telephone call? Boom– automated confirmation e-mail, reminder message, job assigned to your sales rep.
It’s all connected.
Where GoHighLevel Falls Short?
Let’s not sugarcoat points.
GoHighLevel isn’t perfect, and it’s not for everybody.
If you’re a solo creator seeking to develop programs or a subscription site, GHL could really feel a little cumbersome. You won’t obtain the polished course builder that systems like Kajabi, Teachable, or Podia deal. There’s no fancy pupil control panel. No community devices integrated in.
It’s a “sufficient” training course feature. Not excellent. Tolerable. Just … practical.
Likewise, the UI still seems like it’s playing catch-up with the competition. Settings are spread. Some features are buried. And truthfully, the system still seems like it was constructed by developers– not designers.
Who’s GoHighLevel Really For?
Right here’s the offer: GoHighLevel was built for you if you run a digital firm or you’re reselling SaaS to other businesses.
Why? Due to the fact that:
- You can take care of numerous clients under one account.
- You obtain unlimited funnels, items, and web sites.
- You can clone whole configurations making use of Snapshots.
- You can re-sell GoHighLevel as your own branded software application (through their SaaS Mode).
So if you’re servicing B2B clients, running paid advertisements, marketing solutions, or building lead-gen systems for others– this platform makes a great deal of feeling.
Yet if you’re simply trying to introduce a single online course or build a rather landing page for your blog? You’re probably much better off with something less complex and more design-focused.
Let’s Talk Price
GoHighLevel has 3 core pricing plans:
- $97/month: Standard features, one account GoHighLevel Point-of-Sale
- $297/month: Limitless accounts and features
- $497/month: SaaS Reseller Setting (white-labeling, advanced assistance, etc).
Contrasted to stacking ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is a crazy deal. You could be conserving $300–$700/month without compromising vital features.
Final Thought
If you’re running a digital company and want a solitary platform that can manage CRM, e-mail, SMS, internet sites, funnels, and automation– GoHighLevel is an overall game-changer. Seriously.
Is it rough around the edges? Certain. Yet the time and money you conserve by abandoning 5 various other tools greater than makes up for the peculiarities.
Feel in one’s bones what you’re entering into. If you need first-rate style or niche-specific devices like a robust program system or community builder, GoHighLevel might leave you wanting extra.
But if your concern is capability, versatility, and scale?
After that yeah, GoHighLevel’s worth your time. Just maybe give on your own a weekend to find out the control panel.