So, you get on the hunt for an all-in-one sales and marketing system. You’ve most likely jumped between a lots tabs contrasting devices like ClickFunnels, Kajabi, Kartra, Systeme.io– you name it. And after that … bam! You come across GoHighLevel Marketing Agency Playbook.
Now, perhaps you’re questioning, “Is GoHighLevel truly the service I’ve been looking for, or simply another hyped-up jack-of-all-trades system that underdelivers?” Good question. Due to the fact that when it comes to running a digital agency or marketing services online, the incorrect device can throw away both your time and your peace of mind.
Let’s break this down– actual talk, no fluff. By the end of this, you’ll recognize whether GoHighLevel (or GHL, if you such as to keep it short) is the right move for you.
What Is GoHighLevel?
Visualize this: you ditch your email marketing device, your CRM software, your landing page builder, your consultation scheduler, your funnel builder, and your training course platform– done in eventually.
That’s type of what GoHighLevel promises.
It’s developed for digital agencies, marketing professionals, and SaaS resellers who are tired of managing ten different tools to obtain one job done. From CRM and email marketing to automation, websites, SMS, social scheduling, and also course production– GoHighLevel wishes to be your one-stop marketing device.
Yet below’s the twist: it’s really developed with firms in mind. If you’re a solo web content developer or influencer, you could seem like a visitor at a celebration implied for another person. Much more on that later on.
First Impressions: Cumbersome or Capable?
You know how some systems simply feel user-friendly the moment you log in? Yeah … GoHighLevel isn’t quite that.
At first look, the interface appears a little bit all over the place. There are setups in three various locations– why? It resembles looking for your vehicle keys in somebody else’s home. You’ll eventually figure it out, however not without a little aggravation.
Once you get past that weird UX layout, things begin to click. The dashboard gives you performance stats, lead resources, conversion prices, task projects, KPIs– all arranged in adjustable dashboards. You can also produce separate sights for every customer, which is chef’s kiss if you’re handling numerous businesses.
It’s not perfect. But if you like control panels that offer you instantaneous service understanding, GHL supplies.
Unrestricted Funnels?
Let’s be genuine. If you have actually utilized ClickFunnels, you know how promptly their web page restricts sneak up on you. Yet with GoHighLevel? You get endless funnels, unrestricted web pages, unrestricted products– appropriate out of eviction at simply $97/month. That alone can conserve you hundreds.
And structure funnels? Pretty straightforward. There are 1,000+ templates prepared to go, or you can roll up your sleeves and develop from scratch with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, but for most agencies? Entirely solid.
And also, there’s a killer feature called Snapshots. Consider it like duplicating your best-performing funnel– consisting of automation and settings– and recycling it for one more customer. You’ll save hours. Maybe even days.
Oh, and if you’re migrating from ClickFunnels, there’s a straight import device. No rebuilds required.
Web Page Builder That Obtains the Work Done
Let’s speak web sites. The GHL builder isn’t trying to win style awards. But also for practical, lead-focused web sites? It works.
You can personalize templates, use global sections for regular branding, and established conversion-ready web pages quicker than you would certainly anticipate. Want to include your agency’s brand name kit? The Brand name Boards section lets you do just that– fonts, shades, logos– ball of wax.
It’s not as advanced as Elementor (you won’t discover parallax scrolling or activity effects here), but the integration with GHL’s automations provides it a solid side. Whatever connects– types, schedules, e-mails, CRM– so your site visitors never fail the splits.
Email Marketing: Powerful, However … Complicated
Okay, right here’s where points get a little dicey.
GHL’s email marketing is surprisingly powerful. You can produce series, established triggers, nurture leads, send out deserted cart emails, run split tests– the whole automation playbook. You also get analytics to see what’s working and what’s not.
Yet right here’s the kicker: deliverability can be hit or miss.
GHL relies on Mailgun for email delivery (unless you switch over to their in-house LC Email service), and numerous customers report drops in open prices contrasted to even more refined platforms like ConvertKit or ActiveCampaign. It’s something you definitely wish to examine prior to moving your whole checklist.
And the price? Emailing 30,000 contacts at $0.01 per e-mail builds up fast. You could blow past $300/month simply on email alone. That’s more than their $297 “Unrestricted” plan. Yikes.
Additionally, regardless of the buzz about hundreds of email templates, you’ll most likely just see a handful unless you remain in Agency Mode or the top-tier reseller plan. If you’re anticipating a vivid email template library? Prepare to be underwhelmed.
Workflow Automation That’s Actually Helpful
This is where GHL starts to radiate again.
You can produce pretty sophisticated automations without needing a technology level. Think: if someone fills in a kind, send them a text, assign a job to your VA, and move the introduce a pipeline– all automatically.
And we’re not just chatting e-mail here. GHL incorporates text, voicemail declines, Facebook Messenger, and even telephone call into your workflows. It’s like a digital Pocket knife for lead nurturing.
Intend to sector based on actions? Done. Trigger actions by date, tags, or form entries? Easy. Set up abandoned cart messages? Absolutely.
If you’re tired of patching with each other automations across five systems, this will certainly seem like a breath of fresh air.
The CRM Is Seriously Underrated GoHighLevel Marketing Agency Playbook
If you’re used to CRMs that feel cumbersome or overly “corporate,” GoHighLevel’s CRM will certainly stun you.
It’s created with companies in mind, so it focuses on leads, pipelines, and conversions– not long-lasting consumer assistance (like HubSpot does).
You can track conversations, assign jobs, relocation leads via custom-made pipelines, decrease voicemails, send SMS messages– all from one sight. Plus, the Social Planner assists you timetable and handle posts throughout systems like Facebook, Instagram, and LinkedIn.
You can also create appointment schedules, installed them on your site, and integrate them directly into workflows. A lead publications a call? Boom– automatic confirmation email, pointer text, task assigned to your sales rep.
It’s all connected.
Where GoHighLevel Falls Short?
Let’s not sugarcoat points.
GoHighLevel isn’t excellent, and it’s not for everybody.
If you’re a solo developer wanting to develop programs or a membership site, GHL could feel a little cumbersome. You won’t obtain the sleek training course builder that platforms like Kajabi, Teachable, or Podia offer. There’s no fancy pupil dashboard. No community devices constructed in.
It’s a “good enough” course feature. Not great. Okay. Just … practical.
Likewise, the UI still seems like it’s playing catch-up with the competitors. Setups are spread. Some features are buried. And honestly, the platform still seems like it was built by programmers– not designers.
Who’s GoHighLevel Actually For?
Below’s the offer: GoHighLevel was built for you if you run a digital firm or you’re re-selling SaaS to other organizations.
Why? Because:
- You can handle multiple customers under one account.
- You get endless funnels, items, and web sites.
- You can duplicate entire setups making use of Snapshots.
- You can re-sell GoHighLevel as your very own top quality software program (through their SaaS Mode).
So if you’re servicing B2B clients, running paid ads, marketing solutions, or building lead-gen systems for others– this platform makes a great deal of feeling.
However if you’re just trying to release a solitary online training course or develop a rather landing page for your blog? You’re most likely better off with something less complex and extra design-focused.
Let’s Talk Cost
GoHighLevel has 3 core pricing plans:
- $97/month: Basic features, one account GoHighLevel Marketing Agency Playbook
- $297/month: Limitless accounts and features
- $497/month: SaaS Reseller Mode (white-labeling, advanced assistance, and so on).
Contrasted to stacking ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is an outrageous offer. You could be saving $300–$700/month without sacrificing vital features.
Final Thought
If you’re running a digital firm and desire a solitary platform that can handle CRM, email, SMS, websites, funnels, and automation– GoHighLevel is a complete game-changer. Seriously.
Is it harsh around the sides? Certain. Yet the moment and cash you save by abandoning 5 various other tools more than offsets the traits.
Feel in one’s bones what you’re getting involved in. If you require world-class design or niche-specific tools like a robust program system or community builder, GoHighLevel might leave you desiring extra.
However if your concern is functionality, versatility, and range?
Then yes, GoHighLevel’s worth your time. Just perhaps offer on your own a weekend break to identify the dashboard.