So, you’re on the hunt for an all-in-one sales and marketing platform. You’ve most likely jumped between a dozen tabs contrasting devices like ClickFunnels, Kajabi, Kartra, Systeme.io– you name it. And afterwards … bam! You stumble across GoHighLevel For Mortgage Brokers.
Now, maybe you’re wondering, “Is GoHighLevel truly the service I’ve been looking for, or simply an additional hyped-up jack-of-all-trades platform that underdelivers?” Good question. Because when it pertains to running a digital firm or marketing services online, the incorrect device can squander both your time and your sanity.
Let’s break this down– real talk, no fluff. By the end of this, you’ll know whether GoHighLevel (or GHL, if you such as to keep it brief) is the ideal move for you.
What Is GoHighLevel?
Visualize this: you ditch your e-mail marketing tool, your CRM software, your landing page builder, your appointment scheduler, your funnel builder, and your course platform– all in one day.
That’s type of what GoHighLevel guarantees.
It’s developed for digital companies, online marketers, and SaaS resellers who are tired of managing 10 various tools to obtain one job done. From CRM and email marketing to automation, sites, SMS, social scheduling, and even course development– GoHighLevel wishes to be your one-stop marketing machine.
Yet here’s the twist: it’s actually built with companies in mind. If you’re a solo content maker or influencer, you may feel like a visitor at an event suggested for another person. Much more on that later on.
First Impressions: Cumbersome or Capable?
You understand exactly how some systems just really feel instinctive the minute you log in? Yeah … GoHighLevel isn’t quite that.
In the beginning glance, the interface seems a bit all over the place. There are settings in three various areas– why? It resembles trying to find your auto type in someone else’s house. You’ll eventually figure it out, yet not without a little disappointment.
But once you surpass that strange UX layout, things start to click. The dashboard provides you performance statistics, lead sources, conversion rates, task assignments, KPIs– all organized in customizable dashboards. You can even produce different views for every client, which is chef’s kiss if you’re handling multiple companies.
It’s not best. But if you like control panels that offer you immediate organization insight, GHL provides.
Endless Funnels?
Let’s be real. If you have actually made use of ClickFunnels, you recognize how quickly their page limits sneak up on you. But with GoHighLevel? You get unlimited funnels, unrestricted pages, endless products– appropriate out of eviction at just $97/month. That alone can conserve you hundreds.
And building funnels? Pretty simple. There are 1,000+ templates ready to go, or you can roll up your sleeves and construct from scratch with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, but also for the majority of companies? Absolutely solid.
Plus, there’s an awesome feature called Snapshots. Think about it like cloning your best-performing funnel– consisting of automation and setups– and reusing it for one more customer. You’ll save hours. Perhaps even days.
Oh, and if you’re moving from ClickFunnels, there’s a direct import tool. No rebuilds needed.
Page Builder That Obtains the Job Done
Let’s talk websites. The GHL builder isn’t attempting to win design honors. But also for practical, lead-focused web sites? It works.
You can tailor templates, make use of worldwide sections for constant branding, and established conversion-ready web pages quicker than you ‘d expect. Want to include your company’s brand kit? The Brand name Boards section lets you do simply that– font styles, shades, logos– the whole shebang.
It’s not as progressed as Elementor (you will not locate parallax scrolling or motion effects here), however the integration with GHL’s automations provides it a strong side. Everything attaches– forms, calendars, e-mails, CRM– so your site visitors never fail the splits.
Email Marketing: Powerful, However … Complicated
Okay, right here’s where points obtain a little tricky.
GHL’s email marketing is surprisingly effective. You can develop series, established triggers, nurture leads, send abandoned cart e-mails, run split tests– the whole automation playbook. You also get analytics to see what’s working and what’s not.
However below’s the kicker: deliverability can be hit or miss.
GHL depends on Mailgun for email delivery (unless you switch to their in-house LC Email service), and numerous users report drops in open prices contrasted to even more refined platforms like ConvertKit or ActiveCampaign. It’s something you absolutely want to evaluate prior to moving your whole list.
And the cost? Emailing 30,000 calls at $0.01 per email adds up fast. You can blow previous $300/month simply on email alone. That’s greater than their $297 “Unlimited” plan. Yikes.
Also, despite the hype about thousands of email templates, you’ll most likely only see a handful unless you’re in Company Mode or the top-tier reseller plan. If you’re expecting a lively email template library? Prepare to be underwhelmed.
Workflow Automation That’s Actually Helpful
This is where GHL begins to beam once more.
You can produce rather sophisticated automations without needing a tech degree. Think: if somebody fills in a type, send them a text, appoint a job to your VA, and relocate the introduce a pipeline– all immediately.
And we’re not simply speaking e-mail here. GHL integrates SMS, voicemail decreases, Facebook Carrier, and also call right into your workflows. It resembles a digital Pocket knife for lead nurturing.
Wish to segment based upon habits? Done. Trigger activities by date, tags, or form entries? Easy. Set up deserted cart messages? Definitely.
If you’re tired of patching with each other automations across 5 platforms, this will certainly seem like a breath of fresh air.
The CRM Is Seriously Underrated GoHighLevel For Mortgage Brokers
If you’re utilized to CRMs that feel confusing or excessively “business,” GoHighLevel’s CRM will certainly amaze you.
It’s developed with agencies in mind, so it focuses on leads, pipelines, and conversions– not lasting consumer support (like HubSpot does).
You can track conversations, assign jobs, action leads with custom-made pipelines, decline voicemails, send out SMS messages– all from one view. And also, the Social Coordinator helps you routine and manage messages throughout platforms like Facebook, Instagram, and LinkedIn.
You can also develop consultation calendars, installed them on your website, and integrate them directly into workflows. A lead books a phone call? Boom– automatic verification e-mail, tip message, job assigned to your sales rep.
It’s all attached.
Where GoHighLevel Falls Short?
Let’s not sugarcoat things.
GoHighLevel isn’t ideal, and it’s not for everyone.
If you’re a solo maker looking to build training courses or a membership website, GHL could feel a little cumbersome. You won’t get the sleek training course builder that systems like Kajabi, Teachable, or Podia offer. There’s no expensive student dashboard. No community devices integrated in.
It’s a “good enough” course feature. Not great. Okay. Just … useful.
Additionally, the UI still feels like it’s playing catch-up with the competitors. Settings are scattered. Some features are hidden. And truthfully, the system still feels like it was constructed by programmers– not developers.
Who’s GoHighLevel Truly For?
Right here’s the bargain: GoHighLevel was developed for you if you run a digital company or you’re marketing SaaS to other businesses.
Why? Due to the fact that:
- You can handle multiple clients under one account.
- You obtain endless funnels, products, and internet sites.
- You can clone entire arrangements making use of Snapshots.
- You can market GoHighLevel as your own well-known software (via their SaaS Mode).
So if you’re servicing B2B clients, running paid ads, marketing solutions, or building lead-gen systems for others– this system makes a great deal of sense.
But if you’re just attempting to introduce a solitary online course or construct a rather landing page for your blog? You’re probably better off with something simpler and more design-focused.
Let’s Talk Rate
GoHighLevel has 3 core pricing plans:
- $97/month: Basic features, one account GoHighLevel For Mortgage Brokers
- $297/month: Unrestricted accounts and features
- $497/month: SaaS Reseller Mode (white-labeling, sophisticated support, etc).
Contrasted to piling ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is a ridiculous offer. You could be conserving $300–$700/month without giving up vital features.
Conclusion
If you’re running a digital company and want a solitary platform that can deal with CRM, e-mail, SMS, sites, funnels, and automation– GoHighLevel is a complete game-changer. No joke.
Is it harsh around the edges? Certain. However the moment and cash you save by abandoning 5 various other devices greater than makes up for the quirks.
Just know what you’re entering into. If you require first-rate style or niche-specific tools like a robust training course system or community builder, GoHighLevel might leave you desiring a lot more.
Yet if your concern is functionality, adaptability, and scale?
After that yep, GoHighLevel’s worth your time. Just perhaps offer on your own a weekend to identify the dashboard.