So, you’re on the hunt for an all-in-one sales and marketing system. You’ve most likely bounced between a loads tabs comparing devices like ClickFunnels, Kajabi, Kartra, Systeme.io– you call it. And after that … bam! You come across GoHighLevel Custom Audience.
Now, possibly you’re asking yourself, “Is GoHighLevel really the solution I’ve been looking for, or just one more hyped-up jack-of-all-trades system that underdelivers?” Excellent inquiry. Since when it comes to running a digital firm or offering solutions online, the wrong tool can lose both your time and your sanity.
Let’s damage this down– actual talk, no fluff. By the end of this, you’ll recognize whether GoHighLevel (or GHL, if you such as to keep it short) is the appropriate move for you.
What Is GoHighLevel?
Envision this: you ditch your e-mail marketing device, your CRM software, your landing page builder, your consultation scheduler, your funnel builder, and your training course platform– all in one day.
That’s type of what GoHighLevel guarantees.
It’s made for digital companies, online marketers, and SaaS resellers who are tired of handling ten various tools to obtain one task done. From CRM and e-mail marketing to automation, websites, SMS, social organizing, and also program development– GoHighLevel wishes to be your one-stop marketing device.
However below’s the twist: it’s actually built with agencies in mind. If you’re a solo content designer or influencer, you might seem like a guest at an event meant for someone else. Extra on that later on.
First Impressions: Cumbersome or Capable?
You recognize just how some systems simply really feel user-friendly the moment you log in? Yeah … GoHighLevel isn’t fairly that.
At first look, the user interface seems a little bit all over the place. There are setups in 3 different areas– why? It resembles trying to find your auto keys in another person’s house. You’ll at some point figure it out, but not without a little stress.
Once you get past that strange UX design, points start to click. The control panel gives you efficiency stats, lead resources, conversion rates, job jobs, KPIs– all arranged in adjustable control panels. You can also create separate sights for each customer, which is chef’s kiss if you’re managing numerous businesses.
It’s not best. Yet if you like control panels that give you instantaneous service insight, GHL delivers.
Unlimited Funnels?
Let’s be real. If you’ve made use of ClickFunnels, you know just how rapidly their page restricts sneak up on you. Yet with GoHighLevel? You get unlimited funnels, endless web pages, endless items– appropriate out of eviction at just $97/month. That alone might conserve you hundreds.
And building funnels? Pretty simple. There are 1,000+ templates ready to go, or you can roll up your sleeves and develop from square one with their drag-and-drop editor. It’s not quite as slick as Webflow or Elementor, but also for a lot of agencies? Completely strong.
Plus, there’s a killer feature called Snapshots. Think of it like duplicating your best-performing funnel– including automation and setups– and recycling it for another client. You’ll save hours. Maybe even days.
Oh, and if you’re migrating from ClickFunnels, there’s a straight import device. No rebuilds needed.
Web Page Builder That Gets the Work Done
Let’s chat sites. The GHL builder isn’t trying to win layout awards. But also for functional, lead-focused sites? It functions.
You can tailor templates, make use of international sections for consistent branding, and set up conversion-ready pages faster than you would certainly anticipate. Intend to include your company’s brand kit? The Brand name Boards area lets you do just that– font styles, shades, logos– ball of wax.
It’s not as progressed as Elementor (you won’t discover parallax scrolling or activity impacts below), yet the integration with GHL’s automations offers it a solid edge. Everything attaches– kinds, calendars, e-mails, CRM– so your site visitors never ever fall through the fractures.
Email Marketing: Powerful, But … Complicated
Okay, below’s where points get a little tricky.
GHL’s email marketing is remarkably powerful. You can create series, established triggers, support leads, send out abandoned cart e-mails, run split tests– the whole automation playbook. You also get analytics to see what’s functioning and what’s not.
However below’s the twist: deliverability can be hit-or-miss.
GHL relies upon Mailgun for e-mail delivery (unless you change to their in-house LC Email solution), and numerous individuals report drops in open rates compared to more refined systems like ConvertKit or ActiveCampaign. It’s something you most definitely intend to evaluate prior to migrating your whole listing.
And the cost? Emailing 30,000 get in touches with at $0.01 per e-mail accumulates fast. You can blow previous $300/month just on email alone. That’s greater than their $297 “Limitless” plan. Yikes.
Also, in spite of the hype regarding hundreds of e-mail templates, you’ll probably only see a handful unless you remain in Agency Mode or the top-tier reseller plan. If you’re anticipating a vivid email template library? Prepare to be underwhelmed.
Workflow Automation That’s Actually Helpful
This is where GHL begins to radiate once again.
You can develop pretty advanced automations without needing a technology level. Think: if someone fills in a type, send them a message, appoint a job to your VA, and move the introduce a pipeline– all immediately.
And we’re not simply speaking email right here. GHL integrates text, voicemail drops, Facebook Carrier, and even phone calls into your workflows. It’s like a digital Pocket knife for lead nurturing.
Wish to section based upon actions? Done. Trigger activities by date, tags, or kind entries? Easy. Establish deserted cart messages? Definitely.
If you’re tired of patching together automations throughout five platforms, this will seem like a breath of fresh air.
The CRM Is Seriously Underrated GoHighLevel Custom Audience
If you’re made use of to CRMs that really feel cumbersome or overly “company,” GoHighLevel’s CRM will amaze you.
It’s made with companies in mind, so it focuses on leads, pipelines, and conversions– not long-lasting consumer support (like HubSpot does).
You can track discussions, assign jobs, relocation leads via custom pipelines, decrease voicemails, send out SMS messages– all from one view. And also, the Social Planner helps you routine and take care of blog posts across systems like Facebook, Instagram, and LinkedIn.
You can additionally produce appointment calendars, embed them on your website, and incorporate them directly right into workflows. A lead books a call? Boom– automated confirmation email, pointer message, job appointed to your sales rep.
It’s all linked.
Where GoHighLevel Falls Short?
Let’s not sugarcoat points.
GoHighLevel isn’t ideal, and it’s not for everybody.
If you’re a solo maker seeking to build training courses or a subscription website, GHL might really feel a little confusing. You will not obtain the polished program builder that systems like Kajabi, Teachable, or Podia offer. There’s no elegant trainee control panel. No community tools constructed in.
It’s a “sufficient” training course feature. Not terrific. Not bad. Just … functional.
Additionally, the UI still feels like it’s playing catch-up with the competitors. Setups are spread. Some features are buried. And honestly, the platform still seems like it was constructed by developers– not designers.
Who’s GoHighLevel Really For?
Here’s the bargain: GoHighLevel was constructed for you if you run a digital company or you’re re-selling SaaS to other organizations.
Why? Since:
- You can manage multiple customers under one account.
- You get unlimited funnels, items, and sites.
- You can duplicate whole arrangements making use of Snapshots.
- You can resell GoHighLevel as your own well-known software application (through their SaaS Mode).
So if you’re servicing B2B clients, running paid advertisements, selling services, or building lead-gen systems for others– this system makes a great deal of sense.
But if you’re just trying to introduce a solitary online program or construct a quite landing page for your blog site? You’re most likely much better off with something easier and much more design-focused.
Let’s Talk Cost
GoHighLevel has three core pricing plans:
- $97/month: Basic features, one account GoHighLevel Custom Audience
- $297/month: Unlimited accounts and features
- $497/month: SaaS Reseller Mode (white-labeling, sophisticated assistance, etc).
Contrasted to piling ClickFunnels + ActiveCampaign + Calendly + Teachable + Zapier, this is an insane deal. You could be conserving $300–$700/month without sacrificing crucial features.
Verdict
If you’re running a digital agency and want a single platform that can manage CRM, email, SMS, websites, funnels, and automation– GoHighLevel is an overall game-changer. No joke.
Is it rough around the edges? Certain. But the time and cash you save by dumping 5 various other tools more than offsets the traits.
Just know what you’re getting into. If you require first-rate style or niche-specific tools like a durable course system or community builder, GoHighLevel may leave you desiring a lot more.
However if your priority is capability, versatility, and range?
Then yes, GoHighLevel’s worth your time. Simply possibly give yourself a weekend break to determine the control panel.